Hi, we’re Red Thread.
We help you build marketing strategy around real outcomes.
I’m Anita Kanal, the founder of Red Thread. I’m a seasoned global marketing leader with a track record for transforming and modernising marketing to drive business growth.
What does your team need?
A bit about me:
I bring over 20 years of marketing and consulting experience across the marketing ecosystem – at agencies like Dentsu and IPG; in a marketing consultancy; and in-house at Visa and YouTube
I have deep regional APAC and US experience and am highly skilled at working across borders with iconic global clients such as LinkedIn, Gap Inc, Taco Bell, Dell, Intel, Meta, Visa
I’m equally adept at navigating large, matrixed organisations and start-ups in local, regional, and global roles. I believe marketing should be Meaningful, Measurable and Money Making and have consistently delivered against high sales and revenue targets.
For five years at Visa, I lead the Customer, Brand, Media, Creative, and Digital Marketing practices for the APAC region using data and insights across the full-marketing funnel to drive high creative quality, strong business growth, and brand preference.
At YouTube, I led Brand, Social, Creative and Reputation Marketing, across a team of 30+ and reporting to APAC CMO.
Anita is a natural when it comes to collaboration and creativity. She is a great communicator and is always willing to listen and provide valuable insights. What stood out for me was her ability to think strategically and bring her vision to life practically in order to deliver greater business impact. Positive, she is a great team player who always brings energy to the group yet does not shy away from challenging the status quo in a constructive way when needed.
- Anita’s colleague
VISA
“I was a client of Anita while working at Visa. She was heading up Greenberg Brand Strategy at the time and we partnered on a large E-Commerce study across the region. Anita brought much strategic thinking to our engagement which resulted in a clear set of actions that were used to shape our integrated strategy, marketing and communication platforms. Beyond a keen and creative mind, Anita is extremely people-oriented. It was a joy working with her and I know that she will be a great asset to any company she works with.”
— Elizabeth Lee
Research and Insights, IHH Healthcare
“Anita's ability to pioneer innovative projects is particularly noteworthy. Her leadership spearheaded groundbreaking social-first marketing campaigns and the HitPause digital literacy program, which involved complex partnerships between government agencies, NGOs, and YouTube creators. Tackling initiatives with no precedent within the company, Anita consistently rallied the team behind her vision, setting motivating goals and outlining clear milestones to drive success.
Her ability to motivate, innovate, and navigate obstacles makes her an invaluable leader.”
— APAC CMO YouTube
Anita’s manager
